Apple - Still Leading the Way essays

Apple - Still Leading the Way essays Apple Inc. is a multinational corporation that prides itself on innovation. Apple is a constantly adapting to what consumers wants and its brand's loyalty is considered unusual for any products. Apple was incorporated in the state of California on January 3, 1977. It is one of the most established IT companies in the world. The company has a great reputation for providing good quality products and services, and for designing the most attractive and innovative products in the world today. Their products are strong and reliable, as well as simple and easy to use. It is best known for its products Macintosh computers, iPhones, iPods and The innovation Steve Jobs offered to the company fueled Apple's large excess returns. After the passing of Steve Jobs, the company's stock price took a small dip. Tim Cook now manages Apple as CEO, and whether he can continue to perpetuate the company's innovative culture will be tested in the coming years. The company's current financials are very strong. Apple has a market cap of $585 billion. A quick peek at their latest quarterly balance sheet reveals they have approximately $10.7 billion of just cash. Their gross profit margin is 46% showing they're making 46 cents on every dollar they take in. Their current and quick ratios register at 1.5 and 1.2, respectively. This illustrates that their current assets trumps their liabilities. In other words, they have very strong liquidity. Their return on equity is 35.3%; their return on assets is 23.7%. Apple's Price-to- Earnings ratio is 13.3; investors are basically paying 13 times the earnings of the company. Apple's sales listed as 156.5 billion with 44.6% Porter's Five Force's Analysis Applied to Apple Inc. Michael Porter's five forces strategic frameworks is a commonly used model that most of the industries may use to analyze their external environment. Observed through Porter's strategic framework, App...