Prospective Non Experimental Study More Specially A...

A. My research study will be a prospective non-experimental study more specially a longitudinal research method. The reasoning for this is when the treatments are over I want to see if patients are experiencing any long term adverse side effects and if so for how long after the treatment are the side effects persisting. So this will be a long term study that will see the effects of the treatments over a 10 year period of time. B. The subjects I would use for my research proposal would be male and females between the ages of 25-60. I would like to see people who were in relatively good health before the treatment and may have opted to take the treatment as a preventative measure. While social status will not be an issue I would†¦show more content†¦D. Does Interferon based treatment for Hepatitis C cause long term adverse side effects? E. I would use surveys and face to face interviews with questionaries’ in order to view what symptoms the participants are experiencing. From there I would see which are the most prevalent and concentrate on those symptoms. I would be conducting the surveys every 3 to 6 months at regular intervals, however if they have a serious change I would ask them to contact us in order to document the sudden change. Many times when participants are going to go for Hepatitis C treatment they are given tests to measure initial health such as eye exams, CT, and even endoscopy’s to make sure there are no other diseases that may interfere with treatment. If they have gotten preliminary testing, I would like to rerun the tests if these are where they are having the adverse side effects to see what specifically is causing the aliment. F. I would like to use participants that were in relatively good health before the Hepatitis C treatment. Participants who had no symptoms of Hepatitis C but had gotten the treatment as a preventative measure. I would also like to make sure they do not have any bowel diseases such as croans or irritable bowel syndrome because most side effects from the medication will cause bowel issues, so if they have a preexisting condition

Computer Related Health Problems and Solutions - 1653 Words

If many of us were asked what one thing has had the greatest impact on our lives in modern times, we would likely say the computer. Over the past twenty years or so, computers have gone from being monstrous curiosities taking up the entire space in large rooms, to relatively small boxes on almost every desk. Along with smaller size and lower prices has come an explosion in the number of computers . The speed and efficiency of the computers has made most businesses and institutions dependent on the technology. As a result, many people spend a large part of their time working with computers. The relatively recent advent of the widespread availability of the Internet has meant that even those individuals who don’t use computers at work likely†¦show more content†¦Sitting on the computer chair half a day can cause pain in the knees. Pain in the knees can be caused by the fact that when the chair has been adjusted to the correct height to allow the fingers to be horizontal to the keys, the feet are left unsupported. If transcription is carried out it is better to have a large surface area on the footrest and the ability to keep this level to support the footswitch. Pain in the knees can also be caused by a seat that is too long resulting in pressure behind the knees. Painful wrists or fingers often occur when the chair is not adjusted to the correct height to allow a perfect L shape between the shoulder, elbow and wrist, if the wrists are bent up or down then the fingers are not horizontal to the keys or the mouse, the clicking finger is not horizontal to the control mechanism and the wrist is left unsupported. Striking the keys too hard or excessive mouse use can also cause painful fingers or by not keeping the mouse close enough to the body. 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Perception and Sensation Free Essays

string(43) " are consider the main or standard senses\." In psychology we tend to study sensation due to our ways of organizing and responding to the world depend a great deal on the way which our senses filter or select from the stimuli, or information, around us. We come to know our world primarily through our senses, and often what we sense often affect our behaviour. Definition of sensation: Any fundamental experience of events from within or without the body that results from simulation of some receptor system. We will write a custom essay sample on Perception and Sensation or any similar topic only for you Order Now Sensation is distinguished from perception in that perception requires the interpretation of a sensation. This distinction is somewhat arbitrary(absolute), however, because some perception of a sensation must occur before awareness of that sensation is possible. To put it in a simpler explanation: Although intimately related, sensation and perception play two complementary but different roles in how we interpret our world. Sensation refers to the process of sensing our environment through touch, taste, sight, sound, and smell. This information is sent to our brains in raw form where perception comes into play. Perception is the way we interpret these sensations and therefore make sense of everything around us. Simple example of sensation and perception are: Sensation: Physical response. Information which is gathered through one of the human five senses, like touching a guitar string and the feeling of the string structure. Perception: Our mental response towards the sensation, like seeing an electric guitar and thinking of rock and roll. So how do sensation and perception work together? When sensation occurs, the sensory organs absorbs energy from a physical stimulus in the environment and then the sensory receptors convert this energy into neural impulses and send them to the brain. And then perception follows via the brain process of organizing the information and translate it into something â€Å"meaningful†. The term â€Å"meaningful† in the above context is how the brain determine whether the information is important and whether it should be focused on. We can determine this by using a process called Psychophysics. Psychophysics can be defined as, the study of how physical stimuli are translated into psychological experience. In psychophysics there are two process that can be done to measure the importance of the information that have been gather, Selective Attention and Perceptual Expectancy. Selective Attention is a process of discriminating between what is important and is irrelevant and is influenced by motivation. For example, students in a lecture class should be focusing on what the lecturer is saying and the overheads that are being presented. When a student who doesn’t take the lecture walk by the classroom, the student may be focusing on the people in the room, who is the teacher, etc and not the same thing the student in the class. Perceptual Expectancy is how we perceive the world is a function of our past experience,culture and our biological makeup. For instances, as a local Malaysian city dweller, when I look at a highway I expect to see cars, trucks, etc, NOT airplanes. But for someone from the rural area, aboriginal folks perhaps, who have different experiences and history, they might not have any idea what to expect and thus be surprise when they see cars go driving by. A simpler explanation for perceptual expectancy can be describe with the situation when we look at a picture or painting perhaps, we might not have any idea what the message that they are trying to convey. But if someone tells you about it, you might be begin to see things in the picture or painting that you were unable to see before. Here is an experiment to test perceptual expectancy. From the picture given above, can you find the hidden tiger? Anyway, in order to measure these psychophysics events psychologist use threshold. A threshold is a dividing line between what has detectable energy and what does not. For example, no matter how bright X-ray light is, you annot see it or although there are some delicate instruments that mighth be able to sense the light from a match struck on a mountaintop 50 miles away on a dark night, your eyes would not be able to. The amount of energy required to create a noticeable sensation is called absolute threshold. A certain amount of energy is required before you can detect a stimulus hence, the existing energy must fluctuate a certain amount before you can detect a certain change in the a stimulus. This minimum amount of energy fluctuation is know n as difference threshold. It can also called the Just Noticeable Difference (JND). Difference threshold also can change depending on the person’s physical condition or motivation or on the qualities of the stimulus being tested. For example, when you pick up a 5kg weight and then a 10kg weight, you can feel a big difference between those two. However if you pick up a 50kg and then 55kg, it is much more difficult to feel the difference. Weber’s Law stated that the larger or the stronger the stimulus, the larger or the change required for an observer to notice a difference. The smallest difference in intensity between two stimuli that can be readily detected is a constant fraction of the original stimulus. Last but not least there is the Signal Detection Theory where the detection of a stimulus involves some decision making process as well as sensory process. Additionally both sensory and decision making process are influenced by many more factors than just intensify. * Noise:- The factors of how much outside interference that exist that might influence the sensory and decision making process. * Criterion:- The level of assurance that you decide must be met before you take action. It involves higher mental processes. You set the criterion based on expectation and consequences of inaccuracy. Most people consider that there are five ways to sense, seeing, hearing, tasting, smelling and touching. In reality, there are any more than just these five but ultimately these five are consider the main or standard senses. You read "Perception and Sensation" in category "Papers" VISION. Researchers have studied vision more thoroughly than the other senses. Because people need sight to perform most daily activities, the sense of sight has evolved to be highly sophisticated. Vision, however, would not exist without the presence of light. Light is electromagnetic radiation that travels in the form of waves. Light is emitted from the sun, stars, fire, and light bulbs. Most other objects just reflect light. The usual vision system works on sensing and perceiving light waves. Light waves vary in their length and amplitude: * wave length (also referred to as frequency, since the longer a wave, the less often/quickly it occurs) – affects color perception (ex. , red=approx 700, yellow approx 600) * wave amplitude (this is the size/height of the wave) – affects brightness perception. People experience light as having three features: color,brightness, and saturation. These three types of experiences come from three corresponding characteristics of light waves: * The color or hue of light depends on its wavelength, the distance between the peaks of its waves. * The brightness of light is related to intensity or the amount of light an object emits or reflects. Brightness depends on light wave amplitude, the height of light waves. Brightness is also somewhat influenced by wavelength. Yellow light tends to look brighter than reds or blues. * Saturation or colorfulness depends on light complexity, the range of wavelengths in light. The color of a single wavelength is pure spectral color. Such lights are called fully saturated. Outside a laboratory, light is rarely pure or of a single wavelength. Light is usually a mixture of several different wavelengths. The greater number of spectral colors in a light, the lower the saturation. Light of mixed wavelengths looks duller or paler than pure light. Wavelength ——; Color| Amplitude ——; Brightness| Complexity ——; SaturationRainbows and LightsWhite light: Completely unsaturated. It is a mixture of all wavelengths of light. The visible spectrum: Includes the colors of the rainbow, which are red, orange, yellow, green, blue, indigo, and violet. Ultraviolet light: The kind of light that causes sunburns. It has a wavelength somewhat shorter than the violet light at the end of the visible spectrum. Infrared radiation: Has a wavelength somewhat longer than the red light at the other end of the visible spectrum. STRUCTURE OF THE EYEThe process of vision cannot be understood without some knowledge about the structure of the eye: * The sclera is the white, elastic outer covering of the eye. * The cornea is the transparent outer bulge in front of the eye through which light waves pass * The iris is the pigmented muscular membrane that control the aperture in the center of the pupil. The iris determines the amount of light that enters the eye. * The iris surrounds an opening called the pupil, the dark circular aperture in the center of the iris of the eye that admits light. The pupil can get bigger or smaller to allow different amounts of light through the lens to the back of the eye. In bright light, the pupil contracts to restrict light intake; in dim light, the pupil expands to increase light intake. * The lens is the transparent biconvex structure of the eye behind the iris and pupil that focuses light rays entering through the pupil to form an image on the retina. The lens can adjust its shape to focus light from objects that are near or far away. This process is called accommodation. * Light passing through the cornea, pupil, and lens falls onto the retina at the back of the eye. The retina is the delicate multilayer light sensitive membrane lining the inner eyeball It consists of layers of ganglion cells,bipolar cells and photoreceptor cells called rods and cones. The image that falls on the retina is always upside down. * The ganglion cells are the nerve cells of the retina, which receive impulses from rods and cones via the bipolar cells and transmit those impulses to the brain. Optic nerve are the bundle of nerve fibers connecting the retina and the brain. * Bipolar cells are the cells that collect and consolidate visual information. A particular bipolar cell is either rod driven or cone driven, meaning that the cell receives information from either groups of rods or groups of cones but never from a minute of the two. Bipolar cells transm it to the ganglion cells a ratio derived from the signals they receive from the photoreceptors and nearby horizontal cells. * Horizontal cells are the retina cells with short dendrites and long axons that extend horizontally, linking rods and cones with other cones. Each of these cells fires according to the average light intensity generated by the photoreceptors in its immediate neighbourhood. Horizontal cells are thought to influence the opposing color color processes(such as red and green, blue and yellow) are probably responsible, in part for negative afterimages and other opponent-process effects. * Amacrine cells are the large retinal neurons that connect ganglion cells laterally. There are at least 30 different varieties of amacrine cells. Image reflection appears to be one of their many functions. The functions of most amacrine cells are unknown. The center of the retina, the fovea, is where vision is sharpest. This explains why people look directly at an object they want to inspect. This causes the image to fall onto the fovea, where vision is clearest. EYE TROUBLENearsightedness is the inability to clearly see distant objects. Farsightedness is the inability to clearly see close objects. A cataract is a lens that has become opaque, res ulting in impaired vision. Blind spot is the region of the retina where the optic nerve attaches and where there are no photoreceptors. The fovea is also a blind spot when something is viewed in very dim light. Rods and ConesThe retina has millions of photoreceptors called rods and cones. Photoreceptors are specialized cells that respond to light stimuli. There are many more rods than cones. The long, narrow cells, called rods, are highly sensitive to light and allow vision even in dim conditions. There are no rods in the fovea, which is why vision becomes hazy in dim light. However, the area just outside the fovea contains many rods, and these allow peripheral vision. Because rods are so sensitive to light, in dim lighting conditions peripheral vision is sharper than direct vision. Example: People can often see a star in the night sky if they look a little to the side of the star instead of directly at it. Looking to the side utilizes peripheral vision and makes the image of the star fall onto the periphery of the retina, which contains most of the rods. Cones are cone-shaped cells that can distinguish between different wavelengths of light, allowing people to see in color. Cones don’t work well in dim light, however, which is why people have trouble distinguishing colors at night. The fovea has only cones, but as the distance from the fovea increases, the umber of cones decreases. | Feature| Rods| Cones| Shape| Long and narrow| Cone-shaped| Sensitivity to light| High: help people to see in dim light| Low: help people to see in bright light| Help color vision| No| Yes| Present in fovea| No| Yes| Abundant in periphery of retina| Yes| No| Allow peripheral vision| Yes| No| ADAPTATION TO LIGHT Dark adaptation is the process by which receptor cells sensitize to light, allowing clearer vision in dim light. Light adaptation is the process by which receptor cells desensitize to light, allowing clearer vision in bright light. Connection to the Optic Nerve Rods and cones connect via synapses to bipolar neurons, which then connect to other neurons called ganglion cells. The axons of all the ganglion cells in the retina come together to make up the optic nerve. The optic nerve connects to the eye at a spot in the retina called the optic disk. The optic disk is also called the blind spot because it has no rods or cones. Any image that falls on the blind spot disappears from view. Transmission of Visual Information Visual information travels from the eye to the brain as follows: * Light reflected from an object hits the retina’s rods and cones. Rods and cones send neural signals to the bipolar cells. * Bipolar cells send signals to the ganglion cells. * Ganglion cells send signals through the optic nerve to the brain. Bipolar and ganglion cells gather and compress information from a large number of rods and cones. The rods and cones that send information to a particular bipolar or ganglion cell make up that cell’s receptive f ield. Ganglion cell axons from the inner half of each eye cross over to the opposite half of the brain. This means that each half of the brain receives signals from both eyes. Signals from the eyes’ left sides go to the left side of the brain, and signals from the eyes’ right sides go to the right side of the brain. The diagram below illustrates this process. Visual Processing in the Brain After being processed in the thalamus and different areas of the brain, visual signals eventually reach the primary visual cortex in the occipital lobe of the brain’s cerebrum. In the 1960s, David Hubel and Torsten Wiesel demonstrated that highly specialized cells called feature detectors respond to these visual signals in the primary visual cortex. Feature detectors are neurons that respond to specific features of the environment, such as lines and edges. From the visual cortex, visual signals often travel on to other parts of the brain, where more processing occurs. Cells deeper down the visual processing pathway are even more specialized than those in the visual cortex. Psychologists theorize that perception occurs when a large number of neurons in different parts of the brain activate. These neurons may respond to various features of the perceived object such as edges, angles, shapes, movement, brightness, and texture. Color Vision Objects in the world seem to be brightly colored, but they actually have no color at all. Red cars, green leaves, and blue sweaters certainly exist—but their color is a psychological experience. Objects only produce or reflect light of different wavelengths and amplitudes. Our eyes and brains then convert this light information to experiences of color. Color vision happens because of two different processes, which occur in sequence: * The first process occurs in the retina and is explained by the trichromatic theory. The second process occurs in retinal ganglion cells and in cells in the thalamus and visual cortex. The opponent process theory explains this process. These two theories are explained below. The Trichromatic Theory Thomas Young and Hermann von Helmholtz proposed the trichromatic theory, or Young-Helmholtz theory. This theory states that the retina contains three types of cones, which respond to light of three different wavelengths, corresponding to re d, green, or blue. Activation of these cones in different combinations and to different degrees results in the perception of other colors. Color Mixing Mixing lights of different colors is called additive color mixing. This process adds wavelengths together and results in more light. Mixing paints, on the other hand, is called subtractive color mixing, a process that removes wavelengths so that there is less light. If red, orange, yellow, green, blue, indigo, and violet light were mixed, the result would be white light. If the same color paints were mixed together, the result would be a dark, muddy color. The trichromatic theory also accounts for color blindness, a hereditary condition that affects a person’s ability to distinguish between colors. Most color-blind people are dichromats, which means they are sensitive to only two of the three wavelengths of light. Dichromats are usually insensitive either to red or green, but sometimes they cannot see blue. The Opponent Process Theory Ewald Hering proposed the opponent process theory. According to this theory, the visual system has receptors that react in opposite ways to three pairs of colors. The three pairs of colors are red versus green, blue versus yellow, and black versus white. Some receptors are activated by wavelengths corresponding to red light and are turned off by wavelengths corresponding to green light. Other receptors are activated by yellow light and turned off by blue light. Still others respond oppositely to black and white. Opponent process theory explains why most people perceive four primary colors: red, green, blue, and yellow. If trichromatic theory alone fully explained color vision, people would perceive only three primary colors, and all other colors would be combinations of these three colors. However, most people think of yellow as primary rather than as a mixture of colors. Opponent process theory also accounts for complementary or negative afterimages. Afterimages are colors perceived after other, complementary colors are removed. Example: If Jack stares at a picture of a red square, wavelengths corresponding to red will activate the matching receptors in his visual system. For the sake of simplicity, these matching receptors can be referred to as red receptors. Anything that makes red receptors increase firing will be seen as red, so Jack will see the square as red. Anything that decreases the firing of red receptors will be seen as green. If Jack stares at the square for a while, the red receptors will get tired out and start to fire less. Then if he looks at a blank white sheet of paper, he will see a green square. The decreased firing of the red receptors produces an experience of a green afterimage. Form Perception The ability to see separate objects or forms is essential to daily functioning. Suppose a girl sees a couple in the distance with their arms around each other. If she perceived them as a four-legged, two-armed, two-headed person, she’d probably be quite disturbed. People can make sense of the world because the visual system makes sensible interpretations of the information the eyes pick up. Gestalt psychology, a school of thought that arose in Germany in the early twentieth century, explored how people organize visual information into patterns and forms. Gestalt psychologists noted that the perceived whole is sometimes more than the sum of its parts. An example of this is the phi phenomenon, or stroboscopic movement, which is an illusion of movement that happens when a series of images is presented very quickly, one after another. Example: The phi phenomenon is what gives figures and objects in movies the illusion of movement. In reality, a movie is a series of still images presented in rapid succession. Gestalt Principles Gestalt psychologists described several principles people use to make sense of what they see. These principles include figure and ground, proximity, closure, similarity, continuity, and simplicity: * Figure and ground: One of the main ways people organize visual information is to divide what they see into figure and ground. Figure is what stands out, and ground is the background in which the figure stands. People may see an object as figure if it appears larger or brighter relative to the background. They may also see an object as figure if it differs noticeably from the background or if it moves against a static environment. * Proximity: When objects lie close together, people tend to perceive the objects as a group. For example, in the graphic below, people would probably see these six figures as two groups of three. * Closure: People tend to interpret familiar, incomplete forms as complete by filling in gaps. People can easily recognize the following figure as the letter k in spite of the gaps. * Similarity: People tend to group similar objects together. In the next figure, people could probably distinguish the letter T because similar dots are seen as a group. * Continuity: When people see interrupted lines and patterns, they tend to perceive them as being continuous by filling in gaps. The next figure is seen as a circle superimposed on a continuous line rather than two lines connected to a circle. * Simplicity: People tend to perceive forms as simple, symmetrical figures rather than as irregular ones. This figure is generally seen as one triangle superimposed on another rather than a triangle with an angular piece attached to it. Depth Perception To figure out the location of an object, people must be able to estimate their distance from that object. Two types of cues help them to do this: binocular cues and monocular cues. Binocular Cues Binocular cues are cues that require both eyes. These types of cues help people to estimate the distance of nearby objects. There are two kinds of binocular cues: retinal disparity and convergence. * Retinal disparity marks the difference between two images. Because the eyes lie a couple of inches apart, their retinas pick up slightly different images of objects. Retinal disparity increases as the eyes get closer to an object. The brain uses retinal disparity to estimate the distance between the viewer and the object being viewed. * Convergence is when the eyes turn inward to look at an object close up. The closer the object, the more the eye muscles tense to turn the eyes inward. Information sent from the eye muscles to the brain helps to determine the distance to the object. Monocular Cues Monocular cues are cues that require only one eye. Several different types of monocular cues help us to estimate the distance of objects: interposition, motion parallax, relative size and clarity, texture gradient, linear perspective, and light and shadow. Interposition: When one object is blocking part of another object, the viewer sees the blocked object as being farther away. * Motion parallax or relative motion: When the viewer is moving, stationary objects appear to move in different directions and at different speeds depending on their location. Relatively close objects appear to move backward. The closer the obj ect, the faster it appears to move. Distant objects appear to move forward. The further away the object, the slower it appears to move. * Relative size: People see objects that make a smaller image on the retina as farther away. Relative clarity: Objects that appear sharp, clear, and detailed are seen as closer than more hazy objects. * Texture gradient: Smaller objects that are more thickly clustered appear farther away than objects that are spread out in space. * Linear perspective: Parallel lines that converge appear far away. The more the lines converge, the greater the perceived distance. * Light and shadow: Patterns of light and shadow make objects appear three-dimensional, even though images of objects on the retina are two-dimensional. Creating Perspective Artists use monocular cues to give a three-dimensional appearance to two-dimensional pictures. For instance, if an artist wanted to paint a landscape scene with a straight highway on it, she would show the edges of the highway as two parallel lines gradually coming together to indicate that the highway continues into the distance. If she wanted to paint cars on the highway, she would paint bigger cars if she wanted them to seem closer and smaller cars if she wanted them to seem farther away. Perceptual Constancy Another important ability that helps people make sense of the world is perceptual constancy. Perceptual constancy is the ability to recognize that an object remains the same even when it produces different images on the retina. Example: When a man watches his wife walk away from him, her image on his retina gets smaller and smaller, but he doesn’t assume she’s shrinking. When a woman holds a book in front of her face, its image is a rectangle. However, when she puts it down on the table, its image is a trapezoid. Yet she knows it’s the same book. Although perceptual constancy relates to other senses as well, visual constancy is the most studied phenomenon. Different kinds of visual constancies relate to shape, color, size, brightness, and location. * Shape constancy: Objects appear to have the same shape even though they make differently shaped retinal images, depending on the viewing angle. * Size constancy: Objects appear to be the same size even though their images get larger or smaller as their distance decreases or increases. Size constancy depends to some extent on familiarity with the object. For example, it is common knowledge that people don’t shrink. Size constancy also depends on perceived distance. Perceived size and perceived distance are strongly related, and each influences the other. * Brightness constancy: People see objects as having the same brightness even when they reflect different amounts of light as lighting conditions change. * Color constancy: Different wavelengths of light are reflected from objects under different lighting conditions. Outdoors, objects reflect more light in the blue range of wavelengths, and indoors, objects reflect more light in the yellow range of wavelengths. Despite this, people see objects as having the same color whether they are outdoors or indoors because of two factors. One factor is that the eyes adapt quickly to different lighting conditions. The other is that the brain interprets the color of an object relative to the colors of nearby objects. In effect, the brain cancels out the extra blueness outdoors and the extra yellowness indoors. * Location constancy: Stationary objects don’t appear to move even though their images on the retina shift as the viewer moves around. Visual Illusions The brain uses Gestalt principles, depth perception cues, and perceptual constancies to make hypotheses about the world. However, the brain sometimes misinterprets information from the senses and makes incorrect hypotheses. The result is an optical illusion. An illusion is a misinterpretation of a sensory stimulus. Illusions can occur in other senses, but most research has been done on visual illusions. In the famous Muller-Lyer illusion shown here, the vertical line on the right looks longer than the line on the left, even though the two lines are actually the same length. This illusion is probably due to misinterpretation of depth perception cues. Because of the attached diagonal lines, the vertical line on the left looks like the near edge of a building, and the vertical line on the right looks like the far edge of a room. The brain uses distance cues to estimate size. The retinal images of both lines are the same size, but since one appears nearer, the brain assumes that it must be smaller. Perceptual Set The Muller-Lyer illusion doesn’t fool everyone equally. Researchers have found that people who live in cities experience a stronger illusion than people who live in forests. In other words, city-dwelling people see the lines as more different in size. This could be because buildings and rooms surround city dwellers, which prepares them to see the lines as inside and outside edges of buildings. The difference in the strength of the illusion could also be due to variations in the amount of experience people have with making three-dimensional interpretations of two-dimensional drawings. Cultural differences in the tendency to see illusions illustrate the importance of perceptual set. Perceptual set is the readiness to see objects in a particular way based on expectations, experiences, emotions, and assumptions. Perceptual set influences our everyday perceptions and how we perceive reversible figures, which are ambiguous drawings that can be interpreted in more than one way. For example, people might see a vase or two faces in this famous figure, depending on what they’re led to expect. Selective Attention Reversible figures also illustrate the concept of selective attention, the ability to focus on some bits of sensory information and ignore others. When people focus on the white part of the figure, they see a vase, and when they focus on the black part of it, they see two faces. To use the language of Gestalt psychology, people can choose to make the vase figure and the face ground or vice versa. Selective attention allows people to carry on day-to-day activities without being overwhelmed by sensory information. Reading a book would be impossible if the reader paid attention to not only the words on the page but also all the things in his peripheral vision, all the sounds around him, all the smells in the air, all the information his brain gets about his body position, air pressure, temperature, and so on. He wouldn’t get very far with the book. Context Effects Another factor that influences perception is the context of the perceiver. People’s immediate surroundings create expectations that make them see in particular ways. Example: The figure below can be seen either as a sequence of letters, A B C, or a sequence of numbers, 12 13 14, depending on whether it is scanned across or down. HEARING Hearing, or audition, depends on the presence of sound waves, which travel much more slowly than light waves. Sound waves are changes in pressure generated by vibrating molecules. The physical characteristics of sound waves influence the three psychological features of sound: loudness, pitch, and timbre. * Loudness depends on the amplitude, or height, of sound waves. The greater the amplitude, the louder the sound perceived. Amplitude is measured in decibels. The absolute threshold of human hearing is defined as 0 decibels. Loudness doubles with every 10-decibel increase in amplitude. A Whisper to a Scream The loudness of normal human conversation is about sixty decibels. A whisper is about twenty decibels. A shout right into someone’s ear is about 115 decibels. Being exposed to sounds that are over 120 decibels, even for brief periods, can damage the auditory system. * Pitch, though influenced by amplitude, depends most on the frequency of sound waves. Frequency is the number of times per second a sound wave cycles from the highest to the lowest point. The higher the frequency, the higher the pitch. Frequency is measured in hertz, or cycles per second. Frequency also affects loudness, with higher-pitched sounds being perceived as louder. Amplitude and frequency of sound waves interact to produce the experiences of loudness and pitch. What’s Audible? Humans can hear sounds that are between 20 and 20,000 hertz. * Timbre, or the particular quality of a sound, depends on thecomplexity of a sound wave. A pure tone has sound waves of only one frequency. Most sound waves are a mixture of different frequencies. The Structure of the Ear Knowing the basic structure of the ear is essential to understanding how hearing works. The ear has three basic parts: the outer ear, the middle ear, and the inner ear. The visible part of the ear is the pinna, which collects sound waves and passes them along the auditory canal to a membrane called the eardrum. When sound waves hit the eardrum, it vibrates. The eardrum transmits the vibration to three bones, or ossicles, in the middle ear, which are called the hammer, the anvil, and the stirrup. The diagram of the ear shows how they got these names: they actually look like a hammer, an anvil, and a stirrup. In response to the vibration, these ossicles move one after another. Their function is to amplify the sound vibrations. From the ossicles, vibrations move through a membrane called the oval window to the cochlea of the inner ear. The cochlea is a coiled, fluid-filled tunnel. Inside the cochlea are receptors called cilia or hair cells that are embedded in the basilar membrane. The basilar membrane runs along the whole length of the coiled cochlea. Vibrations that reach the inner ear cause the fluid in the cochlea to move in waves. These waves in turn make the hair cells move. The movement triggers impulses in neurons that connect with the hair cells. The axons of these neurons come together to form the auditory nerve, which sends impulses from the ear to the brain. In the brain, the thalamus and the auditory cortex, which is in the temporal lobe of the cerebrum, receive auditory information. Pitch Perception Two theories explain how people distinguish the pitch of different sounds: place theory and frequency theory. Place theory explains how people discriminate high-pitched sounds that have a frequency greater than 5000 Hz. Place theory states that sound waves of different frequencies trigger receptors at different places on the basilar membrane. The brain figures out the pitch of the sound by detecting the position of the hair cells that sent the neural signal. Frequency theory explains how people discriminate low-pitched sounds that have a frequency below 1000 Hz. According to frequency theory, sound waves of different frequencies make the whole basilar membrane vibrate at different rates and therefore cause neural impulses to be sent at different rates. Pitch is determined by how fast neural signals move along to the brain. The detection of moderately pitched sounds, with a frequency between 1000 and 5000 Hz, is explained by both place theory and frequency theory. To discriminate among these sounds, the brain uses a code based both on where the neural impulses originated and how quickly neural impulses move. Locating Sounds In the same way that people use two eyes to perceive depth, people use two ears to locate the origin of sounds. The left ear receives sound waves coming from the left slightly faster than the right ear does. The signal received by the left ear may also be a little more intense than that received in the right ear, because the signal has to go around the head to enter the right ear. Locating a sound is difficult if both ears receive a signal of exactly the same intensity at exactly the same time, as when a sound originates from directly in front, directly behind, or directly above. Turning the head or cocking it to one side can help circumvent this difficulty. TASTE AND SMELL. Taste and smell are chemical senses. As light waves stimulate vision and sound waves stimulate sound, chemicals stimulate taste and smell. TASTE Taste, or gustation, happens when chemicals stimulate receptors in the tongue and throat, on the inside of the cheeks, and on the roof of the mouth. These receptors are inside taste buds, which in turn are inside little bumps on the skin called papillae. Taste receptors have a short life span and are replaced about every ten days. For a long time, researchers believed in the existence of four tastes: salty, sweet, sour, and bitter. Recently, researchers have suggested the presence of a fifth taste called umami. The spice monosodium glutamate (MSG) has an umami taste, as do many protein-rich foods. Taste is also strongly influenced by smell. SMELL Smell, or olfaction, happens when chemicals in the air enter the nose during the breathing process. Smell receptors lie in the top of the nasal passage. They send impulses along the olfactory nerve to the olfactory bulb at the base of the brain. Researchers theorize that there are a great many types of olfactory receptors. People perceive particular smells when different combinations of receptors are stimulated. Remembrance of Smells Past The sense of smell is closely connected with memory. Most people have had the experience of smelling something, maybe a certain perfume or spice, and suddenly experiencing a strong emotional memory. Researchers don’t know exactly why this happens, but they theorize that smell and memory trigger each other because they are processed in neighboring regions of the brain. POSITION MOVEMENT AND BALANCE Kinesthesis is the sense of the position and movement of body parts. Through kinesthesis, people know where all the parts of their bodies are and how they are moving. Receptors for kinesthesis are located in the muscles, joints, and tendons. The sense of balance or equilibrium provides information about where the body exists in space. The sense of balance tells people whether they are standing up, falling in an elevator, or riding a roller coaster. The sensory system involved in balance is called the vestibular system. The main structures in the vestibular system are three fluid-filled tubes calledsemicircular canals, which are located in the inner ear. As the head moves, the fluid in the semicircular canals moves too, stimulating receptors called hair cells, which then send impulses to the brain. TOUCH he sense of touch is really a collection of several senses, encompassing pressure, pain, cold, and warmth. The senses of itch and tickle are related to pressure, and burn injuries are related to pain. Touch receptors are stimulated by mechanical, chemical, and thermal energy. Pressure seems to be the only kind of touch sense that has specific receptors. The Gate-Control Theory of Pain Researchers don’t completely understand the mechanics of pain, although they do know that processes in the injured part of the body and processes in the brain both play a role. In the 1960s, Ronald Melzack and Patrick Wall proposed an important theory about pain called the gate-control theory of pain. Gate-control theorystates that pain signals traveling from the body to the brain must go through a gate in the spinal cord. If the gate is closed, pain signals can’t reach the brain. The gate isn’t a physical structure like a fence gate, but rather a pattern of neural activity that either stops pain signals or allows them to pass. Signals from the brain can open or shut the gate. For example, focusing on pain tends to increase it, whereas ignoring the pain tends to decrease it. Other signals from the skin senses can also close the gate. This process explains why massage, ice, and heat relieve pain. How to cite Perception and Sensation, Papers

Selective Critical Of Financial Accounting - Myassignmenthelp.Com

Question: Discuss about the Selective Critical Of Financial Accounting. Answer: The assessment of impairment testing of assets of New hope group limited at the end of each reporting period is done when there exist any objective evidence group of financial assets or any individual financial asset requires impairment. Existence of any objective evidence resulting from occurrence of any events or circumstances results in impairment of financial assets. Whenever, there is any indication resulting in change in circumstances or events that it is difficult carrying amount of assets, then new hope group limited conducts impairment testing. Identification of impairment loss is done by the amount when recoverable amount of assets is more than their carrying amount. Amount that is recovered is higher of value in use of asset and fair value of assets by deducting disposal cost. Impairment of assets for testing value in use is done by grouping the assets at lowest levels for which cash flow can be identified separately that are not dependent upon cash inflow of cash generati ng units. Any indicator for reversing impairment of assets is assessed by company on annual basis. All the cash generating unit-incorporating plant, equipment and property along with goodwill are performed impairment testing annually at cash generating unit level (newhopegroup.com.au 2018). When organization identifies any indicators relating to other plant, equipment and property then should also be experienced for impairment. New hope group limited conduct impairment testing by incorporating judgment for assessing impairment indicators relating to plant, equipment and property. For oil production and coal mining assets, some key judgments done by organization involve external factors such as foreign exchange factors and forecasted price of commodity. Estimation of oil and coal reserves also requires judgment. Discount cash flows are analyzed when cash generating unit groups of assets recoverable amount are evaluated for impairment. Critical factors in determining recoverable amount of CGU are performance of estimates in terms of costs for completing the construction of assets and expansion of projects (newhopegroup.com.au 2018). It has been ascertained from the analysis of annual report of new hope group limited that assets recoverable amount is more than their carrying amount that is confirmed by fair value discounted model of cash flow. New hope group have recorded expenditures relating to impairment of assets in recent financial years. In financial year 2017, impairment assets expenditure is recorded at $ 2030 million and $ 33124 in financial year 2016 respectively (newhopegroup.com.au 2018). These figures are representative of the fact that impairment expenditures of assets have declined considerably in current year. Management is required to make judgment in estimating value of resources and reserves and in relation to this, assumptions is done about exchange rate, future price of commodities and production costs. The model of discounted cash flow used by company makes assumption such as weighted average, extension of approvals timeline, foreign exchange and pricing of coals. Company concerning recoverable future amounts of assets for assessing recoverability makes appropriate assumptions. Historical results of group forms the basis of making estimates by considering types of transactions and types of customers (newhopegroup.com.au 2018). After the evaluation of annual report of new group limited, it can be ascertained that there is few degree of subjectivity involved in the impairment testing methodology and this is because mangers would certainly act opportunistically either in the interest of company or some other interest. However, it is not appropriate if management incorporates high degree of subjectivity in the assumptions and estimates relating to impairment testing. The main concern regarding impairment testing is presence of subjectivity in assumptions that are made for the impairment test purpose. This involves goodwill reallocation in event of occurrence of restructuring and goodwill allocation to cash generating units. Involvement of high degree of subjectivity in the methodology of impairment testing makes it difficult for users of financial report to obtain accurate information (newhopegroup.com.au 2018). This might be because of difficulties in segregation of cash flow attributed for improvement or enhancement of assets and cash flow for asset maintenance. This would also lead to organization engaging in denotes with auditors that are not productive. Methodology of impairment testing of new hope group limited is ascertained to be interesting as there is a detailed presentation of facts in addition to estimates and assumptions made by management. Information regarding impairment tests, assessment and other assumptions are segregated so that users can get appropriate information (newhopegroup.com.au 2018). For the impairment of one of it is available for sale financial assets, significant management of new hope group limited makes judgment. Analysis of financial report of company depicts that there has not been recognition of any impairment expense in the parent entity book and no provisions are made for impairment receivables raised to any outstanding balances. Impairment charge for exploration and oil producing assets forms the part of non-regular items (newhopegroup.com.au 2018). Revenue received or receivable is measured at fair value and company makes use of valuation techniques for determining financial instruments fair value. For the measurement and disclosure of financial liabilities and assets, new hope group makes the estimation of their fair value. It has adopted hierarchy of fair value measurement for making disclosure of financial liabilities and assets. Considerable amount of judgment and estimation is made by organization in determining fair value of acquired net identifiable assets (newhopegroup.com.au 2018). The reason why the economic reality is not reflected in the former accounting standard for lease is due to its associated criticism that does not mandate reporting entity to disclose operating leases in their statement of financial position. Reporting entity is not required to make disclosure of their operating leases assets as well as liabilities. It is due to the existence of this flaw that organizations actual worth of leased liabilities assets and liabilities might be more than what is represented on balance sheet. The estimation made by IASB depicts that 85% of total amount of lease commitments is not disclosed on balance sheet out of US $ 3.3 million worth of lease commitments (Horton 2018). Therefore, investors requiring absolute information of commitments of organization in terms of their liabilities will not be adequately represented on balance sheet. Existing standard do not depicts actual because it is not incorporated in the financial statement. In light of these flaws of existing standard, investors are required to make rough calculations of the actual liabilities of reporting entity and hence, it does not reflect true economic reality. There is virtual presentation of lease accounting on the balance sheet and there is not any disclosure of operating and financing leases. Nonappearance of actual lease liabilities and assets from balance sheets makes it difficult to represent the actual value of several financial metrics such as EBIT, outstanding liabilities, flows concerning operating cash. Total amount of leased liabilities and assets off balance sheet might be more than the amount of total liabilities that is represented on the balance sheet of reporting entity. Existing lease standard does not have any focus on rewards and risk of ownerships and there is no control based approach incorporated in the organization (James 2016). Hence, balance sheet profiles of such companys do not reflect true leases leased liabilities and assets. Therefore, total amount of debt attributable to company and as depicted in the balance sheet might be less that actual leased liabilities and assets. Existing standard does not mandate di sclosure of all the less attributable to companies (McCarron and Burstein 2017). This is the reason why the debt amount reported on the organizations balance sheet was up to 66 times less than liabilities off balance sheet. The complications of creating distinction between financing and operating leases are one of the controversies that are associated with former lease standard. Reason why there was no level playing flied between the airline companies is that existing lease standard does not mandate to disclose operating lease on their financial statement. This is so because financial position of airline companies purchasing most of its aircraft fleet looks considerably different from airline companies leasing their fleets. Each airline companies have particular method of leasing their assets structure and financing (Hoskin et al. 2017). However, in actual scenario, the financial position of all such companies might not be significantly different. It is the reason why airlines companies did not have level playing field. Introduction of new lease standard will give rise to right to use liability and assets for all the transactions relating to lease. Consequently, balance sheet profiles of affected companies will offset and make changes to key financial ratios. New standard is likely to heavily affect the companies with considerable amount of operating leases in terms of financial ratios and balance sheets. A cross-functional approach to implementation of the new lease standard is required to be done by management of reporting entity. The pre requisite for the employment of this standard is to have adequate knowledge and make the updating of their system. The reason for the unpopularity is increased cost for updating of their accounting system. Moreover, the balance sheet profile of lessee will appear to look more leveraged than they actually are with the implementation of this standard. Rules governing accounting is fundamentally changed for substantially all leases under new accounting standard and this will also include real estate and new equipment leases (Hoyle et al. 2015). It has been perceived that there will be far reaching implications on finance, reporting, accounting, technology, tax and real estate. This might be one reason why the organizations will be reluctant to adapt to this new standard. There will be converged key impacts of the adoption of new standard and this will bring different practice under the two frameworks. Organizations are required to develop new process for tracking and controlling accounting for lease and are considered as lengthy process (Lin and Graham 2017). Method for assessing the liabilities concerning lease and accounting treatment for lease would fundamentally change. Increased costing and complexities associated with reporting is another reason for this new standard to become unpopular. Leasing activities should be reviewed by organizations for the implementation of the new standard of lease. Therefore, there will be lengthiness and com plexities involved in the adoption of the new model. Covenant testing will not be able to pass by many reporting entities if the new leasing standard would become effective (Wong and Yeung 2014). Rough estimates and guesswork made by investors in bringing lease amount back to the balance sheet for evaluating the financial solution of business in relation to their lease obligations due to the requirement of the implementation new accounting standard. Lease liabilities and leased assets would be disclosed properly, this will help in brining much needed transparency relating to lease obligations attributable to business, and eventually lease financing on balance sheet will not be lurking off. Implementation of new standard will lead to enhanced and clear comparison between organizations leasing assets and those buying assets (Barone et al. 2014). There will be relative parallel income statement for making transition to new rules. Furthermore, organizations are likely to experience more flexibility in the expenditures and source of capital related to finance in light of disclosing actual amount of leased assets and liabilities (Callen 2015). Under the new standard, there will be availability of most of the leases on balance sheets for lessees under the single model. It will help in elimination of distinction between operating and financing leases. Companies employing this standard will be able to make better decisions, allocation of capital in a better way and creating a new acquaintance relating to leasing methods done by company. References list: Barone, E., Birt, J. and Moya, S., 2014. Lease accounting: a review of recent literature. Accounting in Europe, 11(1), pp.35-54. Callen, J.L., 2015. A selective critical review of financial accounting research. Critical Perspectives on Accounting, 26, pp.157-167. Cheng, J., 2015. Small and Medium Sized Entities Managements Perspective on Principles-Based Accounting Standards on Lease Accounting. Henderson, S., Peirson, G., Herbohn, K. and Howieson, B., 2015. Issues in financial accounting. Pearson Higher Education AU Horton, J., 2018. Advanced Financial Accounting and Reporting: Theory, Practice and Evidence. Routledge. Hoskin, R.E., Fizzell, M.R. and Cherry, D.C., 2014. Financial Accounting: a user perspective. Wiley Global Education. Hoyle, J.B., Schaefer, T. and Doupnik, T., 2015. Advanced accounting. McGraw Hill James, M.L., 2016. Accounting for Leases: A Case Exploring the Effect of the New Lease Accounting Standard on the Financial Statements. Journal of the International Academy for Case Studies, 22(3), p.152. Lin, K.C. and Graham, R.C., 2017. How Will the New Lease Accounting Standard Affect the Relevance of Lease Asset Accounting? Matherly, M., 2015. ACCT 305-01-02 Financial Accounting Reporting McCarron, K.B. and Burstein, A.N., 2017. The importance of mathematics as a prerequisite to introductory financial accounting. Community College Journal of Research and Practice, 41(9), pp.543-550. Newhopegroup.com.au. (2018).Home | New Hope Group. [online]Availableat: https://www.newhopegroup.com.au/ [Accessed 21 Jan. 2018]. Nilsson, F. and Stockenstrand, A.K., 2015. The Objectives of Financial Accounting and Management Control. In Financial Accounting and Management Control (pp. 1-16). Springer International Publishing. Rossi III, J.D., 2016. THE NEW LEASING STANDARD. Strategic Finance, 98(2), p.23 Sliwoski, L.J., 2017. Understanding the New Lease Accounting Guidance. Journal of Corporate Accounting Finance, 28(4), pp.48-52. Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., 2015. Financial Managerial Accounting. John Wiley Sons. Wong, S.T. and Yeung, C.S., 2014. Advanced Financial Accounting. Pearson Education Asia Limited. , ?.?. and , ?.?., 2015. InteractIon and dIfferences In management and fInancIal accountIng. , (6), pp.9-14.

Nathaniel Hawthorne Essays - Nathaniel Hawthorne,

Nathaniel Hawthorne Nathaniel Hawthorne was born on July 4, 1804 in Salem, Massachusetts, the descendent of a long line of Puritan ancestors, including John Hathorne, a presiding magistrate in the Salem witch trials. After his father was lost at sea when he was only four, his mother became overly protective and pushed him toward more isolated pursuits. Hawthorne's childhood left him overly shy and bookish, and molded his life as a writer. Hawthorne turned to writing after his graduation from Bowdoin College. His first novel, Fanshawe, was unsuccessful and Hawthorne himself disavowed it as amateurish. However, he wrote several successful short stories, including "My Kinsman, Major Molyneaux," "Roger Malvin's Burial" and "Young Goodman Brown." However, insufficient earnings as a writer forced Hawthorne to enter a career as a Boston Custom House measurer in 1839. However, after three years Hawthorne was dismissed from his job with the Salem Custom House. By 1842, however, his writing amassed Hawthorne a sufficient income for him to marry Sophia Peabody and move to The Manse in Concord, which was at that time the center of the Transcendental movement. Hawthorne returned to Salem in 1845, where he was appointed surveyor of the Boston Custom House by President James Polk, but was dismissed from this post when Zachary Taylor became president. Hawthorne then devoted himself to his most famous novel, The Scarlet Letter. He zealously worked on the novel with a determination he had not known before. His intense suffering infused the novel with imaginative energy, leading him to describe it as the "hell-fired story." On February 3, 1850, Hawthorne read the final pages to his wife. He wrote, "It broke her heart and sent her to bed with a grievous headache, which I look upon as a triumphant success." The Scarlet Letter was an immediate success and allowed Hawthorne to devote himself to his writing. He left Salem for a temporary residence in Lenox, a small town the Berkshires, where he completed the romance The House of the Seven Gables in 1851. While in Lenox, Hawthorne became acquainted with Herman Melville and became a major proponent of Melville's work, but their friendship became strained. Hawthorne's subsequent novels, The Blithedale Romance, based on his years of communal living at Brook Farm, and the romance The Marble Faun, were both considered disappointments. Hawthorne supported himself through another political post, the consulship in Liverpool, which he was given for writing a campaign biography for Franklin Pierce. Hawthorne passed away on May 19, 1864 in Plymouth, New Hampshire after a long period of illness in which he suffered severe bouts of dementia.. Emerson described his life with the words "painful solitude." Hawthorne maintained a strong friendship with Franklin Pierce, but otherwise had few intimates and little engagement with any sort of social life. His works remain notable for their treatment of guilt and the complexities of moral choices.

Apple - Still Leading the Way essays

Apple - Still Leading the Way essays Apple Inc. is a multinational corporation that prides itself on innovation. Apple is a constantly adapting to what consumers wants and its brand's loyalty is considered unusual for any products. Apple was incorporated in the state of California on January 3, 1977. It is one of the most established IT companies in the world. The company has a great reputation for providing good quality products and services, and for designing the most attractive and innovative products in the world today. Their products are strong and reliable, as well as simple and easy to use. It is best known for its products Macintosh computers, iPhones, iPods and The innovation Steve Jobs offered to the company fueled Apple's large excess returns. After the passing of Steve Jobs, the company's stock price took a small dip. Tim Cook now manages Apple as CEO, and whether he can continue to perpetuate the company's innovative culture will be tested in the coming years. The company's current financials are very strong. Apple has a market cap of $585 billion. A quick peek at their latest quarterly balance sheet reveals they have approximately $10.7 billion of just cash. Their gross profit margin is 46% showing they're making 46 cents on every dollar they take in. Their current and quick ratios register at 1.5 and 1.2, respectively. This illustrates that their current assets trumps their liabilities. In other words, they have very strong liquidity. Their return on equity is 35.3%; their return on assets is 23.7%. Apple's Price-to- Earnings ratio is 13.3; investors are basically paying 13 times the earnings of the company. Apple's sales listed as 156.5 billion with 44.6% Porter's Five Force's Analysis Applied to Apple Inc. Michael Porter's five forces strategic frameworks is a commonly used model that most of the industries may use to analyze their external environment. Observed through Porter's strategic framework, App...

MGMT455 U2 IP Employee Empowerment Research Paper

MGMT455 U2 IP Employee Empowerment - Research Paper Example The decision can be demanding or not demanding. It however depends on the degree of power that has been invested in the employee. Training an employee is the initial stage in employee empowerment. The company should also be converted to an empowerment model. Employee empowerment is the aspect of giving workers power to take decisions on their own (Huq, 2010). There are various advantages related to empowering employees. The employees have a high level of ownership in the company. Sense of ownership makes the employees happier than those working in other companies. Employees are more proactive and also have the will to accept change. Employees, who are empowered, are passionate about what they have achieved and also their roles in the company. They are able to control their destinies with enthusiasm. A strong sense of responsibility gets felt by an employee who is empowered. Therefore, he or she will improve productivity in the company. When employees are in charge of their results, they adopt positivity in morale and effects. Employees understand that their ideas matter towards the realization of the company’s success and, therefore, take great interest in the company (Murrell & Meredith, 2000). There are also various advantages associated to the employer. Employee empowerment reliefs stress on the management. When the responsibility of making decisions is vested to employees who are empowered, management is relieved of the worries. The empowerment of employees enables the transition of authority from the management to subordinate staff. When authority is placed to the subordinates, the management can trust the operations on the employees. However, the management requires to get empowered before employees get empowered. The training towards empowerment should begin with management. As a result trusting relationship gets build among the management and subordinates (Murrell & Meredith, 2000). Theory Y in the styles of management is correlated

Strategic Marketing Essay Example | Topics and Well Written Essays - 2000 words

Strategic Marketing - Essay Example In this respect, they have recognised their responsibilities towards its internal and business environment. For example, existing business organisation are more focusing on enhancing stakeholders’ value. Moreover, they are also concentrating on the welfare of society, environment and community as they have understood that these activities are very important for their sustainability and for corporate governance (Aras and Crowther, 2009, p.36). In post-modern organisations, management are using these concepts and theories as an important tool for marketing, brand development and for entire strategic management. This paper will attempt to present discussions on environmental marketing which is emerging as a tool for better strategic management. In this respect, the entire discussion will focus on critical analysis, and at first a brief overview of environmental marketing will be presented followed by critical evaluation of its increasing importance. Then, multiple influencing fac tors in environmental marketing will be assessed followed by an analysis on multiple issues in environmental marketing. ... Brief Description of Environmental Marketing Environmental marketing is an emerging concept in strategic business management and it refers to the marketing activities revolving around the environmental consciousness. The increasing environmental awareness among the management and consumers is the major reason for its development. Environmental marketing is also referred as the green marketing. Polonsky and Wimsatt have explained that â€Å"environmental marketing is rooted in the essential tension between environmentalism and modern mass consumption† (Polonsky and Wimsatt, 1997, p.38). Environmentalism involves the entire environmental related issues like global warming, air pollution, water pollution, resource depletion etc. Increasing industrialization and business activities have a greater negative impact on environment and being a social entity, the business organisations have now realized their responsibility towards the safety of environment. There is a conceptual relati on relationship between the green marketing, industrial ecology and environment. Oyewole (2001), have developed a model that clarifies this conceptual relationship. The model is given below. Figure 1: Relationship between Industry and Environment (Source: Zaman, Miliutenko and Nagapetan, 2010) As per the above figure, social cost (including monetary and non-monetary) is major factor that relates the industry and environmental aspects. Considering the social cost, business organisations are now practising green marketing management. For example, they are implementing innovative technologies to develop eco-friendly products focusing on recycling and energy conversation. Increasing Importance of Environmental Marketing Since last decade, the importance and necessity of

The role of the diversity of workplace play in china Dissertation

The role of the diversity of workplace play in china - Dissertation Example This research study analyzes diversity in the Chinese organizations and the role of diversity at the workplace. This research study identifies the benefits that the organizations can have by having diversity at the workplace. The researcher has used primary as well as secondary data to collect information regarding the topic under study. Primary data is collected using online questionnaire from different employees working in Chinese organizations. On the other hand, secondary data is collected from books, journal articles, and published papers. So, both primary and secondary data collection methods have helped the researcher in conducting a better research. 2. Introduction This research study focuses and analyzes the diversity of human resource in organizations and the role of diversity in the organizations particularly in Chinese organizations. The research study analyzes the overall situation at the workplace in different businesses in China in order to analyze how important busine sses consider diversity of human resource. ... The research study collects primary data from a number of employees that are working in China in order to analyze whether the organizations in China focuses on diversity in the workplace or not. 2.1. Background 2.1.1. Diversity Diversity in an organization has been defined as an organizational culture that does not have any kind of discrimination on the basis of the gender, age, language, employment, caste, disability, religion, culture, geographical background, and other discriminatory factors of the employees (Esty, 1995). 2.1.2. Equal Employment Opportunity Title VII of the Civil Rights Act of 1964 has been presented about discrimination of employees at the organizations. This federal law is aimed to protect the employees from discrimination at the workplace on the basis of religion, sex or national origin and other discriminatory factors. Equal employment opportunity (EEO) is defined as offering equal opportunities and equal treatment is given to all the employees in the organiza tion without any kind of hassle or discrimination. It has been found that diversity has become an important aspect today for businesses as organizations that have diverse employees are more innovative, creative, plan things better, manage their operations in a better way and several other benefits. Thus, considering the benefits of diversity in an organization, businesses have started focusing on having human resource that belongs from different backgrounds. 2.2. Aims and Objectives The aims and objectives of the research study are as follows: Do organizations in China focus on having diversity of human resource at the workplace? What is the role of diversity of workplace? What is the impact and benefits of diversity at the workplace in organizations in

Foreign Policy Challenges for Donald Trump

Foreign Policy Challenges for Donald Trump Donald J. Trump, the 45th President of the United States of America has been handed down numerous formidable foreign policy challenges ranging from areas in the Middle East throughout East Asia. Trump had even tweeted that â€Å"THE WORK BEGINS!† on January 23, despite any of his top foreign policy positions, at the time, yet to be filled (Trump). According to the White House website, Trump will implement an â€Å"American first foreign policy focused on American interests and American national security† (Spicer). The White House strategy will focus on â€Å"peace through strength,† made possible in part by chasing â€Å"the highest level of military readiness† (Spicer). Potential Challenges: Russia One potential challenge posed to U.S. interest by the emerging foreign policy of the Trump administration is the issue of Russia. The U.S.-Russian relationship is at its lowest point since the Cold War (Fishel). President Trump has stated a closer association with Russian President Vladimir Putin would be an advantage to the United States (Fishel). But the majority of his administration has â€Å"maintained that Russia needs to be confronted for its aggression, including for its annexation of Crimea and military incursions into Eastern Ukraine, hacking during the 2016 presidential election, backing Syrian dictator Bashar Assad, and Russias brutal aerial bombing campaign to assist his efforts† (Fishel). Unparalleled Russian hacking into the Democratic National Committee also enhances the colossal â€Å"security threat posed to critical components of the U.S. government, infrastructure, defense technology, and many other government operations that rely heavily on cyber technology† (Fishel). On the White House Website, it was publicized that it â€Å"will make it a priority to develop defensive and offensive cyber capabilities at our U.S. Cyber Command, and recruit the best and brightest Americans to serve in this crucial area† (Fishel). Russias military intervention in Syria has efficiently set up a proxy war with the U.S. and the rebel forces it backs. The U.S. has held Russia responsible for its â€Å"subsequent breakdown of cease-fire negotiations and the devastating siege of  Aleppo, Syria† (Fishel). Finally, â€Å"Putins war in Ukraine and illegal annexation of  Crimea has sparked fears that hes seeking to reclaim Soviet-era borders and eventually could bait the  NATO  alliance into a military conflict† (Fishel). Trumps latest remarks on Russia have so far confronted the conventional wisdom of either party and has drawn criticism from both sides. Trump hasn’t convicted the Russian hacks into the U.S. election process and has said he would be looking at the possibility of lifting sanctions against Russia tied to its illegal military annexation of Crimea, which the U.S. government has refused to accept† (Fishel). He openly questioned the intelligence communitys calculation that Russia hacked the DNC, compared them to Nazis and held them responsible for releasing false information about his ties to Russia (Fishel). Rather than stand against a potential restoration of Soviet expansionism, critics say Trump seems to be accepting it. He has labeled the North Atlantic Treaty Organization (NATO), considered the first line of defense against Russian expansionism, as obsolete, while also suggesting he may not honor the organizations most sacred covenant of mutual defense† (Fishel). In addition to saying the U.S. would profit from a friendlier association with Putin, Trump has also admired him on Twitter, calling him very smart for deciding not to react when President Obama kicked out Russian intelligence offers in retort to the election hack (Trump). North Korea During this past September, North Korea administered its biggest ever nuclear test, discharging a bomb that has been perceived to be able to â€Å"yield to the equivalent of 10 kilotons of TNT† (Fishel). Making this the country’s second nuclear test this year and their fifth since 2006. Now more than ever the United States in extremely alarmed, that North Korea is more near to their goal of â€Å"miniaturizing a nuclear weapon that can be placed on long-range missiles a move that could destabilize the region and the world† (Fishel). Differing from Iran, the U.S has been unable to negotiate an agreement regarding nuclear issues (Fishel). Taking into account, that 3 of the five nuclear tests in North Korea have taken place under Kim Jong-un’s rule, it is clear that the dictator is fearless of the overpowering economic sanctions imposed by foreign nations (Fishel). Even though China’s foreign Ministry has reprimanded the North Korean Tests and urged â€Å"international dialogue, recent tensions between the United States and China over the South China Sea could congeal Chinese support for taking a more aggressive approach to the North Korean regime† (Fishel). This past January, after North Korea stated that they were close to firing off nuclear weapons that could reach the United States, Donald Trump tweeted that â€Å"it won’t happen,† which could be interpreted as a possible â€Å"redline† for the Trump administration (Fishel). In May of 2017 Trump stated that we could potentially be open to the idea of allowing North Korea’s neighbors, including United States allies South Korea and Japan, to obtain their own nuclear resources. This is a move that would successfully â€Å"nuclearize the entire region and negate the cost as justification for stationing United States troops in the region† (Fishel). Trump at the same time has stated that â€Å"We cannot afford to be the military and the police for the world† (Trump). What Trump’s administration means for US Interests The Trump Administration will test the durability of some of America’s longstanding alliances but may create opportunities for new cooperation with others. Trump has expressed that he wanted to improve the United States relationship with Russia, more specifically he wants a closer relationship with Putin (Tucker). Improvement in the U.S.-Russia relationship could alleviate the risk of an escalation in tensions between Iran and the United States. Russia is hopeful for the Trump administration will be friendlier toward them and will â€Å"weaken or even diminish sanctions that were previously imposed on them after the annexation of Crimea in 2014† (Tucker). These sanctions being lifted would allow for President Putin to pronounce himself a winner in the stand-off with the Western powers before the presidential election in 2018 (Tucker). Authorities in Ukraine fear that more cordial relationship between the U.S.-Russia will â€Å"undermine U.S. support for their reform process† (Tucker). Since the Maidan revolution in 2014, the U.S has been a â€Å"committed ally helping finance the new government guaranteeing its international bonds and supporting the IMF program in Ukraine† (Tucker). North Korea  prohibited the U.N. Security Council’s declaration on its latest â€Å"ballistic missile launch and claimed its tests are in self-defense† (News). These tests made by North Korea have been unanimously condemned by the Security Council. They stated that these launches are a â€Å"grave violation of international law† (News). China, one of North Koreas only allies, and main lifeline, also signed onto that statement (News). This enhances another level of ambiguity to the region that is still trying to get a read on the new unpredictable U.S. president. These new missiles are more stable and allow for a less advanced warning (News). â€Å"This achievement on part of North Korea is a dangerous advancement toward the pursuit of a nuclear weapon and is a big first test for President Trump† (News). â€Å"Obviously, North Korea is a big, big problem and we will deal with that very strongly† Trump tweeted (Trump).   Ã¢â‚¬Å"China and the United States have fundamentally different approaches to dealing with North Korea,† said Tong Zhao, a fellow at the Carnegie-Tsinghua Center in Beijing (News). â€Å"China believes we have to gradually encourage North Korea to liberalize its economy to open up to the international community† (News). Ninety percent of North Korea’s trade is with China, leading Western officials indict Beijing of upholding the neighboring dictatorship (News). But China said, â€Å"It’s doing its part by signing on to stringent  U.N. sanctions† (News). In March the United States and South Korea held their â€Å"annual large-scale military drills, which was largely seen by North Korea as a direct threat to their security† (News). North Korea has stated that this could seriously undermine peace and security in the region (News). These drills could also potentially close the door on any â€Å"potential direct engagement with the United States and push North Korea to test an even larger more powerful missile† (News). But to reassure us all Trump tweets â€Å"I have great confidence that China will properly deal with North Korea. If they are unable to do so, the U.S with its allies will! U.S.A.† (Trump). Since Donald Trump has taken office, things have been less then dull, especially regarding his foreign policy. Sure his order to suspend visas for citizens from seven Muslim-majority countries was explosive, however, it is not a central issue in U.S. foreign policy (Friedman). Deepening questions have been brought up in regards to Trump’s foreign policy. And the real question is if he actually has intentions of downgrading NATO, shift relations with Russia, confront China, and take a significant stand against Iran. A foreign policy is not made by hostile phones calls nor threatening tweets. Works Cited Fishel, Justin. 7 Major Foreign Policy Challenges Facing President Donald Trump.ABC News. ABC News Network, 23 Jan. 2017. Web. 11 Apr. 2017. . Friedman, George. Trumps Conventional Foreign Policy.  RealClearWorld. Geopolitical Features, 9 Feb. 2017. Web. 17 Apr. 2017. . News, CBS. What North Korea Missile Launch Means for U.S.-China Relations.  CBS News. CBS Interactive, 14 Feb. 2017. Web. 17 Apr. 2017. . Schneider, Ondrej. The Trump Effect: Global Implications of the Next U.S. President.The Trump Effect: Global Implications of the Next U.S. President | The Institute of International Finance. Institute of International Finance, 8 Dec. 2016. Web. 14 Apr. 2017. . Spicer, Sean. Remarks by President Trump in Strategy and Policy Forum.  The White House. The United States Government, 03 Feb. 2017. Web. 11 Apr. 2017. . Trump, Donald J. Donald J. Trump (@realDonaldTrump).  Twitter. Twitter, 09 Apr. 2017. Web. 12 Apr. 2017. . Tucker, Joshua. Here’s How Trump’s Election Will Affect U.S.-Russian Relations.The Washington Post. WP Company, 10 Nov. 2016. Web. 14 Apr. 2017. .

Heart of Darkness versus Apocalypse Now Essay -- essays research paper

Books and movies present stories in different ways because the medias are incredibly different. In the story Heart of Darkness, the author takes the motif of the journey and presents it in the third person in a way that people could understand with the topic of the spread of culture in the â€Å"third world.† Apocalypse Now shows the journey in a completely different way. It is made into a first person narrative and is changed from colonization to the modern day equivalent of the Vietnam War. Both ways of showing the story keeps the main idea of the journey both inside and outside, but the way of presenting it is very different.   Ã‚  Ã‚  Ã‚  Ã‚  The story Heart of Darkness is presented to us in the third person. From the beginning, the story is shown as someone telling a story about something that’s already happened and it goes back and forth between the â€Å"present† and several times which make up the past. The story starts with the narrator telling his fellow boat-mates about a man named Marlow and his adventure into the wild to find a man Kurtz. The whole time the story goes back and forth between the narrator and his telling the story and Marlow driving the action. This is an interesting way of narrating the story because we really do not hear much from the actual speaker but most of the action takes place through Marlow. In the movie Apocalypse Now, the entire story is presented to us from one persons point of view. The Marlow figure in the movie is Captain Willard...

Me, Myself and Madness Essay

What is madness? Madness cannot be categorized into one definition, nor can it be simplified into one specific action. In Hamlet, Hamlet, prince of Denmark, is consumed by madness and is alternately driven to his own death. Despite the fact that many people believe that Hamlet’s mad behavior was planned and controlled. It is arguable that his madness was not feigned, and he was actually insane. Hamlet was drove into madness by the demonic possession of the ghost of Hamlet, the deep grudge he had for his mother Gerturde, and the craving for revenge he had for the death of his father In act 1, scene 4, Hamlet, Horatio and Marcellus are confronted by the ghost that has been roaming around the outskirts of the castle. Hamlet sees, and recognizes that the ghost that has been haunting his home is none other than the spitting image of his father, the late king Hamlet, who was inconspicuously murdered by his own brother Claudius, who later becomes king of Denmark, instead of Hamlet. The ghost calls out for Hamlet to follow him alone into the woods. Hamlet’s perseverance led him to believe that the ghost of his father had the answers that he desperately needed, and for that, Hamlet decided to follow him alone. Horatio (warning Hamlet against following his father’s ghost) gravely warned Hamlet that if he follows the ghost, it might â€Å"deprive your soverereignty of reason and draw you into madness.† In other words, Hamlet’s madness began when he became possessed (both body and mind) by the ghost of his father to bring about his evil deeds. In this case, Hamlet lost his mind when he erased himself from his own brain and replaced it with his father’s commandments. In addition, Hamlet’s madness was also driven by a deep grudge he had for his mother Gerturde. After the death of Hamlet’s father, Gerturde remarried within a month, to his brother Claudius. Hamlet shows provocation at Gerturde for happily marrying so soon. And to add insult to injury, it was to his uncle, of all people. Hamlet questions the faithfulness his mother has towards him,  and later doubts the love Ophellia has for him. For this reason, Hamlet displays resentment, not only towards his mother, but to Ophellia, who was uninvolved in the tragic death of his father, and the sudden remarriage of his mother to his uncle. In act 3, scene 1, Hamlet and Ophellia are having an emotional conversation with each other. Hamlet screams to Ophellia â€Å"get thee to a nunn’ry, why would tho be a breeder of sinners.† For this reason, Hamlet yells â€Å"get thee to a nunn’ry† several times because he exhorts ophellia to become a nun, so that way, she may never breed sinners, like him. Even tho he offends Ophellia by saying this, the insult is more intentionally made for his mother Gerturde. The lack of faithfulness his mother has causes the vulgar behavior he has towards Ophellia, which henceforth progresses Hamlet’s madness.

BP Oil Spill Essays

BP Oil Spill Essays BP Oil Spill Essay BP Oil Spill Essay The BP oil spill in the Gulf Coast in 2010 General Purpose: To inform Specific Purpose: To inform the audience about the oil spill in the gulf and our efforts to cleanup Main Ideas: What happened, what weve done to cleanup, and give back to the gulf INTRODUCTION l. Since the oil spill began leaking in 2010 we at BP have acted to take responsibility for the cleanup of the gulf coast. a. Immediately following the news of an oil spill we have worked with experts from the oil industry, government, and academia to develop and implement efforts to stop and contain the leak and eventually kill the ell. . Within days we were able to develop and install a cap to the leak to stop it and within weeks the well was completely sealed off. We at BP have worked under the directions of Unified Command to fght and minimize the impacts of the spill. c. At the peak of our clean up efforts we had over 48,000 people and 6,500 vessels aiding in the cleanup of the gulf. BP employees and retirees from around the world came to assist in cleanup efforts. d. Shortly after the accident BP worked with world wildlife groups to develop specific resource and rehabilitation programs for turtles, birds, and other animals. e. Also we have taken responsibility to safeguard the health and safety of the thousands of workers aiding in cleanup response. BODY II. a. Our goal following the cleanup of the spill was to respond quickly and compensate people affected by the accident. b. We are also looking after the health, safety, and welfare of the large number of people and residents affected by the spill and those who aided in cleanup. . We continue to support the economic recovery of the Gulf Coasts tourism and seafood industries. d. We have also conducted studies with federal and state natural resource trustees to identify and define the injury the pill had to the natural resources in the gulf. Ill. A. We have spent over $14 billion on response activities following the spill. b. BP is also committed to long term funding for independent research to im prove our knowledge of the Gulf Coast ecosystem and better understand and prevent potential spills from occurring. . In 2012 we began work on early restoration projects designed to accelerate efforts to restore natural resources in the gulf. d. We have funded over a billion dollars to 8 projects in different states boarding the gulf. We have also approved an additional $9 million for 2 more projects. V. A. BP has also set up the deepwater horizon oil spill trust fund, which we funded over $20 billion. b. This is set up to fund claims from state and local response acts, residents, and natural resource damages and related cost from the accident. . We have currently paid $8. 2 billion to individuals and businesses through various claims since the spill, and have $2 billion being paid this year. d. BP has also funded government entities CONCLUSION V. A. As you could see here at BP we take responsibility for our mistake. we have said from the beginning that the explosion of the deepwater horizon was a shared esponsibly among many entities but as the owner of the well we are taking responsibility for what happened. . With our numerous organizations, funds, and studies all aiding with the recovery of the gulf coast we are doing our part to help cleanup and aid the gulf coasts ecosystem. c. We have compensated billions of dollars to those affected by our mistake and will continue to aid and support the gulf coast and the people there. d. We are very sorry for this unfortunate tragedy and we will continue to work and restore the ecosystem and economy in the Gulf Coast. 2010 Deepwater Horizon oil spill On April 20. 2010. a semi-submersible exploratory offshore boring rig in the Gulf of Mexico exploded after a runaway and sank two yearss subsequently. killing 11 people and doing a monolithic oil spill endangering the seashore of Louisiana. Mississippi. Alabama. Texas. and Florida. The rig is owned and operated by Transocean Ltd on behalf of BP. which is the bulk proprietor of the oil field. The company originally estimated the size of the leak at about 1. 000 barrels a twenty-four hours but subsequently accepted authorities estimations of a leak of at least 5. 000 barrels per twenty-four hours. On April 30. BP stated that it would tackle all of its resources to conflict the oil spill. passing $ 7 million a twenty-four hours with its spouses to seek to incorporate the catastrophe. BP was running the well without a distant control shut-off switch used in two other major oil-producing states. Brazil and Norway. as a last resort protection against submerged spills. The usage of such devices is non mandated by U. S. regulators. The U. S. Government gave the duty of the incident to BP and will keep it accountable for costs incurred in incorporating the state of affairs. On May 11. 2010. Congress called the executives of BP. Transocean. and Halliburton to a hearing sing the oil spill. When probed for replies sing the events taking up to the detonation. each company blamed the other. BP blamed Transocean who owned the rig. who so blamed the operators of the rig. BP. They besides blamed Halliburton. who built the well shell. Steven Wereley. an associate professor of mechanical technology at Purdue University. analyzed videotape of the leak utilizing atom image velocimetry and estimated oil flow rates at between 56. 000 to 84. 000 barrels per twenty-four hours. or tantamount to one Exxon Valdez spill every 3. 5 to 2. 4 yearss. A 2nd. smaller leak has been estimated to be let go ofing 25. 000 barrels per twenty-four hours. proposing that the entire size of the leak may good be in surplus of 100. 000 barrels per twenty-four hours and became the largest oil spill in US history. Environmental and safety record BP was named by Mother Jones Magazine as one of the ten worst corporations in both 2001 and 2005 based on its environmental and human rights records. In 1991 BP was cited as the most polluting company in the US based on EPA toxic release informations. BP has been charged with firing contaminated gases at its Ohio refinery ( for which it was fined $ 1. 7 million ) . and in July 2000 BP paid a $ 10 million mulct to the EPA for its direction of its US refineries. Harmonizing to PIRG research. between January 1997 and March 1998. BP was responsible for 104 oil spills. BP patented the Dracone Barge to help in oil spill clean-ups across the universe. Contributions to political runs Harmonizing to the Center for Responsive Politics. BP is the United States’ hundredth largest giver to political runs. holding contributed more than US $ 5 million since 1990. 72 % and 28 % of which went to Republican and Democratic receivers. severally. BP has lobbied to derive freedoms from U. S. corporate jurisprudence reforms. Additionally. BP paid the Podesta Group. a Washington. D. C. -based lobbying house. $ 160. 000 in the first half of 2007 to pull off its congressional and authorities dealingss. In 2009 BP used about US $ 16 million to buttonhole US Congress. interrupting the company’s old record ( from 2008 ) of US $ 10. 4 million.